About
Shaping the Future of Visual Identities through Design & Tech.
I am Rodrigo Micanik, a Visual Designer & Branding Specialist focused on transforming complex concepts into high-impact visual systems. My practice merges meticulous graphic design with innovative Generative AI workflows to scale brand presence and create meaningful connections. From leading 360° branding projects to developing advanced web experiences, I deliver end-to-end creative solutions that bridge the gap between strategy and aesthetics.
Shaping the Future of Visual Identities through Design & Tech.
I am Rodrigo Micanik, a Visual Designer & Branding Specialist focused on transforming complex concepts into high-impact visual systems. My practice merges meticulous graphic design with innovative Generative AI workflows to scale brand presence and create meaningful connections. From leading 360° branding projects to developing advanced web experiences, I deliver end-to-end creative solutions that bridge the gap between strategy and aesthetics.
My Work Experience
Visual & Web Design Consultant
Zerowavelab
Jul 2023 – Present
Brand Identity & Environmental Designer
Club Deportivo Laguna
Sep 2022 – Jan 2023
Visual Communications & UI Designer
Itop Management and Consulting
Mar 2022 – May 2022
Strategy & Innovation
I am a Visual Designer & Branding Specialist dedicated to transforming strategic concepts into high-impact identities. My approach merges meticulous detail with innovative technology, such as Generative AI workflows, to scale brand presence and deliver professional end-to-end creative solutions.
Strategic Branding: Visual audits and brand modernization.
Digital Transformation: User-centered products and visual marketing.
AI Integration: Workflow optimization using Midjourney and Firefly.
Technical Excellence: Expert-level execution in Adobe CC and Framer.
Bachelor's Degree in Design
University of La Laguna (ULL)
Art & Design Merit
Fine Arts Award
Artistic Excellence Distinction
Advanced AI Specialist
Expert in Firefly, Midjourney & DALL-E 3
Multilingual Designer
Native Spanish & Czech, plus English, French, and Russian
Services
Brand Strategy
Conduct visual audits and rebranding strategies to balance heritage with contemporary aesthetics.
Visual Identity
Design comprehensive corporate systems and logos, ensuring brand consistency across all digital and physical platforms.
Web Design
Full website development (WordPress/Framer) merged with user-centered products for enhanced digital engagement.
Art Direction
Lead creative visions for 360° brand creation, from social media ecosystems to large-scale environmental projects.
Graphic Design
Develop strategic assets including custom illustrations, infographics, and high-impact marketing materials.
Packaging
Create precise and adaptable packaging solutions that remain relevant and aligned with brand storytelling.
Editorial
Expert management of layout and production for corporate materials, maintaining strict adherence to brand guidelines.
Spatial Design
Execute environmental graphics and large-scale artistic murals to enhance physical atmospheres and brand identity.